Your privacy is important to us. This Privacy Policy explains how American Pro Fix ("Company," "we," "us," or "our") collects, uses, protects, and discloses information when you use our website, web pages, and related services (collectively, the "Site" and "Services").
This Privacy Policy applies only to this Site and Services and does not apply to any other websites or offline services unless explicitly stated.
By using the Site or Services, you consent to this Privacy Policy. Please read it carefully.
1. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of Personal Information:
Contact Information
- First and last name
- Mailing or service address
- Email address
- Phone number
Identifiers & Technical Information
- IP address
- Device and browser information
- Log files and timestamps
- Account or authentication information (where applicable)
Financial Information
- Payment card or banking details (processed securely through third-party payment processors; we do not store full payment details)
Demographic Information
- Age or age range
- Gender or general demographic data (if voluntarily provided)
Geolocation Data
- Approximate location based on IP address or service address
Internet & Electronic Activity
- Pages viewed and interactions with the Site
- Browsing and navigation behavior
- Referral sources and usage patterns
Commercial Information
- Services requested or purchased
- Appointment and transaction history
Audio & Visual Information
- Photos or videos of your property submitted for service estimates
- Call recordings (where permitted by law and disclosed at the time of the call)
2. How We Collect Information
We collect information in the following ways:
- Directly from you — when you fill out a contact form, request an estimate, schedule an appointment, or communicate with us by phone, email, or text.
- Automatically — through cookies, pixels, and similar technologies when you visit our Site.
- From third parties — such as advertising platforms (Google Ads), analytics services (Google Analytics), and our CRM or scheduling software.
3. How We Use Your Information
We use the information we collect to:
- Schedule, confirm, and provide services at your location
- Send appointment reminders, follow-ups, and service updates
- Respond to inquiries and provide customer support
- Process payments and send invoices
- Improve our website, services, and marketing
- Send promotional communications (you may opt out at any time)
- Comply with legal obligations and enforce our Terms of Use
- Detect and prevent fraud or unauthorized activity
4. How We Share Your Information
We do not sell your personal information. We may share it with:
- Service providers — third parties that help us operate our business, including payment processors, CRM platforms (e.g., GoHighLevel), scheduling tools, and email/SMS services. These providers are contractually obligated to protect your data.
- Advertising partners — platforms like Google Ads or Meta Ads may receive anonymized or aggregated data to help us serve relevant ads. We do not share your name or contact info for advertising purposes.
- Legal requirements — when required by law, subpoena, or to protect the rights, property, or safety of American Pro Fix, our customers, or others.
- Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to improve your experience and collect usage data. Types of cookies we use:
- Essential cookies — required for the Site to function properly.
- Analytics cookies — help us understand how visitors interact with our Site (e.g., Google Analytics).
- Advertising cookies — used to track conversions and serve relevant ads (e.g., Google Ads remarketing).
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the Site.
6. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access — request a copy of the personal data we hold about you.
- Correction — request that we correct inaccurate or incomplete information.
- Deletion — request that we delete your personal data, subject to certain exceptions.
- Opt-out of marketing — unsubscribe from promotional emails or texts at any time by clicking "unsubscribe" or replying STOP.
- Data portability — request a copy of your data in a portable format.
To exercise any of these rights, contact us at the information below. We will respond within 30 days.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our Site and Services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will delete it promptly. If you believe a child has submitted information to us, please contact us immediately.
10. Third-Party Links
Our Site may contain links to third-party websites (e.g., Google Maps, social media platforms). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy. We encourage you to review this page periodically.